World Expeditions SMS Terms of Use
Part of the World Expeditions Travel Group | Last updated: October 2026
These SMS Terms of Use ("Terms") explain how World Expeditions sends text messages to customers ("SMS Service"). World Expeditions is part of the World Expeditions Travel Group (WETG), a family of adventure and active travel companies. In these Terms, "we", "us" and "our" means World Expeditions and the other WETG companies. By opting in to our SMS Service, you agree to these Terms and our Privacy Policy. If you do not agree, please do not opt in.
1. Consent and eligibility
By opting in to marketing SMS, you confirm that:
- You are 18 or over
- You are the account holder for the mobile number provided, or have their permission to use it
- You agree to receive recurring marketing messages from World Expeditions, such as offers, sales and trip news
- Your consent is not a condition of any booking or purchase
Your sign-up applies only to World Expeditions in your region. It does not sign you up to other WETG companies. You can withdraw consent at any time (see section 5). We keep a record of when and how you opted in, as the law requires.
If you book with us. When you book a trip, we may also send you marketing SMS from World Expeditions, where the law in your country allows it. You can opt out when you give us your mobile number at booking, or at any time afterwards (see section 5). If you are in Canada, this applies for up to two years after your booking unless you opt in. If you are in the United States, we only send marketing SMS if you tick the opt-in box when you book.
2. Types of messages
Marketing SMS: offers, sales, new trips and travel inspiration. Sent only if you have opted in, or where the law in your country otherwise allows it.
Booking and service SMS: booking confirmations, payment reminders, pre-departure information, itinerary changes and travel or safety alerts. Sent when you book or enquire with us, whether or not you have opted in to marketing.
3. Frequency and costs
Marketing message frequency varies by brand and season, and we aim to send no more than once per brand per month. Booking and service messages are sent as needed for your trip. Message and data rates may apply depending on your mobile plan, including international roaming charges while you travel. Every message names the brand it comes from.
4. Delivery
Message delivery depends on your mobile carrier and device, so we cannot guarantee every message will arrive. We and mobile carriers are not liable for delayed or undelivered messages. The number or sender name our messages come from may vary by brand, country or network.
5. Opting out and help
You can opt out at any time, free of charge:
- Reply STOP, CANCEL, END, QUIT or UNSUBSCRIBE to the number the message came from
- Use the unsubscribe link or preference centre in our messages
- Contact World Expeditions using the details on our Contact Us page
- Email [email protected]
When you opt out, you can choose to stop:
- Marketing SMS from World Expeditions only
- Marketing SMS from all WETG companies, while still receiving booking and service SMS
- All SMS from all WETG companies. We will then contact you about any booking by email or phone instead
Replying STOP to a marketing SMS stops marketing from World Expeditions. You will receive one confirmation message explaining how to extend this to all WETG companies, by replying STOPALL or using the link provided. We action every opt-out promptly, and in any event within 5 business days.
To rejoin, reply START to the number the message came from, or sign up again on our website. For help, reply HELP or contact us.
6. Privacy
We handle your mobile number and other personal information under our Privacy Policy and applicable privacy laws. We do not sell, rent or trade your mobile number. We do not share your mobile number, SMS opt-in data or consent with third parties or affiliates for their marketing or promotional purposes.
We use service providers, such as our SMS platform and customer database, to send messages and store records on our behalf. They may only use your information to provide those services to us.
7. Acceptable use
You must not:
- Sign up a mobile number that is not yours without the account holder's permission
- Use the SMS Service for anything unlawful, misleading or abusive
- Attempt to get around consent requirements or impersonate us
We may end your access to the SMS Service if you do.
8. Liability
To the extent permitted by law, we are not liable for any indirect or consequential loss arising from your use of, or inability to use, the SMS Service. Nothing in these Terms excludes, restricts or modifies any right or remedy you have under consumer laws that cannot be excluded, such as the Australian Consumer Law, the New Zealand Consumer Guarantees Act 1993, the UK Consumer Rights Act 2015, Canadian federal and provincial laws, including Canada's Anti-Spam Legislation (CASL) and applicable provincial consumer protection legislation, US federal and state laws, including the Telephone Consumer Protection Act and Federal Communications Commission (FCC) rules, or equivalent laws where you live.
9. Changes to these Terms
We may update these Terms to reflect changes in law or in how we use SMS. Updated Terms will be posted on this page with a new "Last updated" date. If we make a significant change, we will let you know before it takes effect.
10. Contact us
For questions about an SMS you received, contact World Expeditions using the details on our Contact Us page. For privacy questions, contact our Data Protection Officer.